HOLITUAL Enriched Radiance Cushion
Summary
HOLITUAL Enriched Radiance Cushion is a beauty object that embodies the brand’s signature through a refined tactile quality felt at the fingertips.
Elevating the aesthetics of symmetry and balance held within the flat symbol into a three-dimensional silhouette, it fully captures the essence of the brand.
While condensing the graceful harmony of lines and planes upheld by the existing skincare line, it also introduces a new sculptural language of its own: the “Balance Orb.”
From the moment it is held in the hand, this elegant form transforms an everyday beauty routine into a sensory ritual and an artistic experience.
Design Concept
The product’s distinctive front silhouette, which defines its first impression, originates from HOLITUAL’s signature symbol—its core brand asset.
The oval form, in which the letters H, O, L, and I are arranged in symmetry to visually express the balance and harmony of the inner and outer self,
has evolved beyond the limits of a flat graphic into the three-dimensional structure of the “Balance Orb.”
Shape
At the core of the cushion’s visual identity is the “Balance Orb” structure, which physically shapes the intrinsic aesthetics of the symbol.
Moving beyond a simple flat form, it visualizes HOLITUAL’s philosophy of a balanced axis through a three-dimensional silhouette.
Smoothly refined and free of unnecessary detail, this emblematic form conveys the brand’s distinctive identity in the most intuitive way, through the tactile sensation at the fingertips.
The aesthetics of the silhouette become even more sophisticated in the side details. Inspired by the beveled bases of altars and classical lifestyle objects, the diagonal chamfered structure along the sides adds rich dimensionality to a form that might otherwise feel monotonous, while also reducing its visual heaviness. More than a decorative detail, this refined chamfer functions as a practical design element, offering an optimal grip that fits comfortably and naturally into the curves of the palm the moment it is held.
The aesthetics of the silhouette become even more sophisticated in the side details. Inspired by the beveled bases of altars and classical lifestyle objects, the diagonal chamfered structure along the sides adds rich dimensionality to a form that might otherwise feel monotonous, while also reducing its visual heaviness. More than a decorative detail, this refined chamfer functions as a practical design element, offering an optimal grip that fits comfortably and naturally into the curves of the palm the moment it is held.
Detail
The side opening button is far more than a simple opening and closing component.
It serves as a defining detail that punctuates the product’s high-end sensibility and guides the user’s first interaction in a refined, sensory way.
The solid gold button, set in contrast to the flowing curves of the white body, is seamlessly integrated with the slim signature gold band that delineates the upper and lower sections.
On the front of the button, where both the eye and fingertips naturally meet first, the HOLITUAL logo is precisely engraved. The typography, delicately etched into the cool metallic surface, leaves a clear impression of the brand’s presence against a field of minimal restraint.
This visual elegance naturally extends into a tactile ritual at the fingertips. Without needing to search for it visually, the gold metal button—subtly projected along the chamfered edge—guides the thumb into place and enables intuitive blind control. Rather than relying on physical force to pry the case open, HOLITUAL incorporates an invisible magnetic closure system. It opens gracefully with the lightest touch, and when closing, it is drawn shut with a weighty, dense precision. This refined tactile experience elevates the ritual of makeup with a heightened sense of luxury.
On the front of the button, where both the eye and fingertips naturally meet first, the HOLITUAL logo is precisely engraved. The typography, delicately etched into the cool metallic surface, leaves a clear impression of the brand’s presence against a field of minimal restraint.
This visual elegance naturally extends into a tactile ritual at the fingertips. Without needing to search for it visually, the gold metal button—subtly projected along the chamfered edge—guides the thumb into place and enables intuitive blind control. Rather than relying on physical force to pry the case open, HOLITUAL incorporates an invisible magnetic closure system. It opens gracefully with the lightest touch, and when closing, it is drawn shut with a weighty, dense precision. This refined tactile experience elevates the ritual of makeup with a heightened sense of luxury.
Material
The materials and colors fully embody HOLITUAL’s pursuit of pure, refined beauty and its high-end sensibility.
The body of the product is rendered in an immaculate white tone and finished with a high-gloss surface of exceptional density, reflecting light with mirror-like clarity.
At the center of this perfectly refined glossy body, the symbol stamped in gold foil holds an unwavering presence. Resting with precision upon the clear surface, the substantial gold catches the light with graceful brilliance from every angle, evoking the elegance of high-end jewelry. Moreover, the moment the cushion opens, a matte gold inner rim—meticulously integrated with the plastic body without any visible step or interruption—is revealed, creating a moving sense that the refined aesthetics of the exterior flow seamlessly into the inner order within.
At the center of this perfectly refined glossy body, the symbol stamped in gold foil holds an unwavering presence. Resting with precision upon the clear surface, the substantial gold catches the light with graceful brilliance from every angle, evoking the elegance of high-end jewelry. Moreover, the moment the cushion opens, a matte gold inner rim—meticulously integrated with the plastic body without any visible step or interruption—is revealed, creating a moving sense that the refined aesthetics of the exterior flow seamlessly into the inner order within.
Package
By translating the core aesthetics of the “Balance Orb,” the essence of the product itself, into a dense two-dimensional form, the packaging declares the brand’s distinctive identity from the very first moment it is encountered.
Printed on matte, quietly refined paper stock, the symbol is rendered in rich gold foil with precision, creating a luxurious visual contrast that shimmers subtly depending on the angle of light.
Encircling the symbol, the engraved slogan “HOLISTIC RITUALS FOR SKIN WELLNESS” goes beyond decoration, conveying in full the skincare philosophy that HOLITUAL seeks to embody.
Material
The materials and colors fully embody HOLITUAL’s pursuit of pure, refined beauty and its high-end sensibility.
The body of the product is rendered in an immaculate white tone and finished with a high-gloss surface of exceptional density, reflecting light with mirror-like clarity.
At the center of this perfectly refined glossy body, the symbol stamped in gold foil holds an unwavering presence. Resting with precision upon the clear surface, the substantial gold catches the light with graceful brilliance from every angle, evoking the elegance of high-end jewelry. Moreover, the moment the cushion opens, a matte gold inner rim—meticulously integrated with the plastic body without any visible step or interruption—is revealed, creating a moving sense that the refined aesthetics of the exterior flow seamlessly into the inner order within.
At the center of this perfectly refined glossy body, the symbol stamped in gold foil holds an unwavering presence. Resting with precision upon the clear surface, the substantial gold catches the light with graceful brilliance from every angle, evoking the elegance of high-end jewelry. Moreover, the moment the cushion opens, a matte gold inner rim—meticulously integrated with the plastic body without any visible step or interruption—is revealed, creating a moving sense that the refined aesthetics of the exterior flow seamlessly into the inner order within.
Package
By translating the core aesthetics of the “Balance Orb,” the essence of the product itself, into a dense two-dimensional form, the packaging declares the brand’s distinctive identity from the very first moment it is encountered.
Printed on matte, quietly refined paper stock, the symbol is rendered in rich gold foil with precision, creating a luxurious visual contrast that shimmers subtly depending on the angle of light.
Encircling the symbol, the engraved slogan “HOLISTIC RITUALS FOR SKIN WELLNESS” goes beyond decoration, conveying in full the skincare philosophy that HOLITUAL seeks to embody.
Emotional Durability
The Enriched Radiance Cushion translates the brand’s philosophy of “a complete gift for oneself” into a form that can be physically experienced.
Rather than existing merely as a cosmetic product, it is designed to function as a collectible object—one that invites a sense of personal attachment through the pleasure of customization.
A loop at the base allows charms, tassels, and other accessories to be added, expanding the piece into a personal lifestyle object that freely expresses the user’s individuality and taste.
In this way, the ordinary act of touching up one’s makeup is elevated into a multisensory experience of owning, appreciating, and living with an object that fully embodies one’s own aesthetic over time.
- Amorepacific Creatives
- Design Directing
- Lee Hyejin
- Product Design
- Sun Hwajung, Min Chaehyeon
- BM
- Yoon Hana
- Development
- Son Bobae, Lee Inyoung
- Photography
- Studio 13
