“HANYUL” is a new Korean naturalist brand formulated with natural ingredients from Korea and the wisdom of mothers passed down through generations. The HANYUL Popup Store in Garosugil, Sinsa-dong delivers the brand’s philosophy in a deeper and more diverse way. The HANYUL Popup Store offers five distinct experiences.
Concept
HANYUL Popup Store offers five unique experiences:
STEP 1. Receive a natural fragrance pouch at the entrance to take the scent with you.
Receive a fragrance pouch so you can enjoy the scent of nature anytime, anywhere.
STEP 2. Experience HANYUL Skin Type™ and explore HANYUL products.
Discover the characteristics of each product’s ingredients, manufacturing process, and benefits, and try the HANYUL Skin Type™ assessment online.
STEP 3. Connect with the wisdom of traditional mothers through HANYUL.
Learn about the stories behind each product, including traditional folk medicine and natural ingredients, and participate in SNS events by taking photos at the photo zone.
STEP 4. Get a full Skin Type™ consultation and receive a gift.
Our beauty specialist Ariel will personally assess your skin type and recommend suitable skincare methods and products. Customers who complete the Skin Type™ diagnosis will receive a special gift tailored to their skin type.
STEP 5. Write a thank-you postcard to your mother for her beautiful wisdom.
Write a heartfelt postcard to your mother and give it to Ariel. Ten postcards will be selected in a drawing, and the winners’ mothers will receive the postcard along with concentrated toner as a gift.
