Longtake Forest Project
“The Deep Tranquility of the Forest in Everyday Life”
Concept
Longtake x 29CM SEONGSU POP-UP
Longtake is a brand of sensorial scents and designs, inspired by the deep forest.
For this pop-up, we faithfully recreated the brand’s origin—the deep forest—inside the 29CM SEONGSU space, allowing visitors to experience
the essence of the forest through an irreplaceable sensory journey.
In a space modeled after a Jeju Gotjawal forest—featuring trees over 100 years old, bark chips, and the recreated sensations of wind,
sound, fog, and scent—visitors could immerse themselves in the forest and directly experience Longtake’s fragrances and their functional benefit of softness.
Longtake Forest
This was an experiential space designed to feel like
stepping into a real, deep forest, allowing visitors
to emotionally connect with the Longtake brand universe.
To create this immersive feeling, the space featured a forest-themed image wall,
the ambient sounds of wind and birds, and a floor covered entirely in bark chips.
Various interactive elements were also incorporated into the centerpiece: a tree over 100 years old.
An analog slide projector showcased the brand’s diverse
visual elements, providing an easy and engaging way for
customers to understand the world of Longtake.
Longtake Scent Atelier
An experience space focused
on the senses of scent and softness.
This space was designed for customers to experience the scents and
functional benefits of Longtake products. It was composed of a main display
area where visitors could explore the entire hair and body product line, a
central table for experiencing the Sandalwood and Black Tea & Fig fragrances,
and a photo zone set up inside a fitting room.
The central testing table was designed to allow visitors to naturally
encounter the brand’s philosophy and story while sampling the products.
It conveyed the unique characteristics of the Sandalwood and Black
Tea & Fig fragrances, inviting guests to an immersive testing experience.
The fitting room was decorated to reflect the ‘Longtake Forest’
concept, creating a dedicated photo zone where visitors could
stop and take pictures. The space was designed so that the
Longtake brand aesthetic would be naturally incorporated into every photo.
(Left: Before fog effect / Right: After fog effect)
–
Longtake X OliveYoung
Following the 29CM Seongsu event,
we launched a new pop-up store at the Olive Young Gangnam Town flagship.
The pop-up space, located on the third floor of
the Olive Young Gangnam Town store, was designed
around the structural characteristics of the
retail platform, featuring the deep forest imagery
of a Jeju Gotjawal and an experiential table.
Here, visitors could step into a ‘small Longtake forest,’
experience the brand’s sensorial fragrances, and create
their own scented sawdust sachets to take home.
