Happybath Original Collection: Summer Limited Edition<br/>| Happybath Product Design
Summary
This season’s Original Collection Summer Limited edition is a seasonal exclusive product that captures
the bright and cheerful mood of summer within a simple illustration. Among various products from the Original
Collection line, we have implemented a limited design for two citrus-scented body wash products that are
especially popular during the summer season.
Background
The Happy Bath Original Collection line, consisting of body wash and moisturizing products, is the main product line accounting for the largest share of the Happy Bath brand.
This limited project was planned to boost sales during the summer peak season for body wash and to communicate the brand’s newness to customers by launching summer-limited design products.
Among the various products in the Original Collection line, two citrus-based body washes with high summer demand were selected for the limited design.
The design captures the bright and lively mood of summer,
expressed through simple yet eye-catching illustrations.
The marine citrus scent captures the mood of a summer
night, while the yellow color of
citrus is expressed as a full
moon, adding a touch of wit to the fragrance.
The grapefruit scent is prominently featured at the front
to convey the grapefruit
aroma more intuitively, with a
green background providing a lively color contrast.
expressed through simple yet eye-catching illustrations.
The marine citrus scent captures the mood of a summer
night, while the yellow color of
citrus is expressed as a full
moon, adding a touch of wit to the fragrance.
The grapefruit scent is prominently featured at the front
to convey the grapefruit
aroma more intuitively, with a
green background providing a lively color contrast.
- Amorepacific Creatives
- Product Design
- 안윤정
- Photography
- 이윤진
- BM
- 남궁훈
- Development
- 최재용
