Concept
Launched in September 2013, HERA’s Cell Essence is the brand’s signature skincare product featuring Cell-Bio ingredients. The container’s perfectly circular shape and refined, minimal details reflect the product’s reliability and functional beauty, with graphics representing the efficacy of bio water. The use of red purple, purple, and blue purple — drawn from HERA’s timeless point color spectrum — visually captures the diverse and fashionable image of women in Seoul.
