The OSULLOC Hongdae store expresses the brand’s Jeju-inspired vitality with a brighter, more cheerful tone, reinterpreted through the free-spirited and passionate energy of the Hongdae area.
Concept
The second floor (SINGLE) provides a cozy space where visitors can enjoy OSULLOC’s wide range of teas, beverages, and baked goods alone. Exclusive MD items available only at the Hongdae store add a unique and playful touch. At the entrance, a map of Jeju welcomes guests and sets the tone for a journey into a Jeju-inspired space.
The third floor (ARTIST & JEJU LIBRARY) is themed around a “Jeju Library,” reflecting the artistic and free-spirited character of the Hongdae area. Each table is equipped with a reading lamp and a small bookshelf, creating an ideal atmosphere for enjoying tea while reading or studying. Visitors can browse a curated collection of domestic and international books and blogs related to Jeju and other islands, and enjoy scenic videos of Jeju displayed on screens.
The fourth floor (COUPLE) is designed for connection and conversation. In contrast to the more solitary ambiance of the second and third floors, this level offers a living room–like setting ideal for pairs or small groups. Each seating area is separated by mini partitions, allowing for a more intimate and private experience.
