Osulloc TEA HOUSE in Daehakro
Summary
Osulloc seeks to deliver “time, rest, and relaxation” in ways that reflect the unique characteristics of each location. The Osulloc Tea House in Daehakro is situated near Hyehwa Station, a university, and various popular theaters. To better match the young and free-spirited atmosphere of Daehakro, the space has been reimagined with the keywords “sensibility” and “laid-back,” moving away from Osulloc’s traditionally calm image to become a more friendly and stylish destination.
Concept
The green stripes on the store’s sign add a lively touch to the gray exterior reminiscent of Jeju’s volcanic stones. At night, they light up to create a striking contrast with the daytime look. Inside the store, thought-provoking quotes about green tea and Jeju Island are subtly placed throughout, sparking curiosity and energy. Just like green tea and Jeju itself, Osulloc Tea House offers a refreshing moment of rest for those living in the busy city.
- Amorepacific Creatives
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