Summary
As usual, our Seoulista takes a walk downtown. Out of the blue, she decides to travel—carefree, yet in style. Hera’s 2015 Holiday Limited Collaboration tells the story of a Seoulista’s chic travel journey, meeting new friends in New York, Shanghai, and Milan.
Concept
In past collaborations, Hera worked with young, distinctive fashion designers; this year is no different, partnering with Mirko Fontana and Diego Marquez. This designer duo is well-known in Italy for their passionate and unique intuition. In this collaboration, they infused Hera’s products with the story of a Seoulista traveling as part of a fulfilling lifestyle.
The cosmetics are not just beauty items, but objects that bring joy and express individuality. Through this creative collaboration, we aim to go beyond cosmetics—to offer something collectible. For a Seoulista, makeup is not just routine—it’s a bundle of joy that brightens ordinary days.
