Summary
Innisfree’s green design promotes a green lifestyle.
With the hot season approaching, stepping into the Innisfree flagship store on Gangnam-daero feels like entering a refreshing green space reminiscent of Jeju’s botanical gardens. Inside the store, Innisfree offers a Play Green Zone, where customers can experience the brand’s green life campaign, “Play Green.”
Concept
Filled with vibrant plants, the space showcases various gardening tips and ideas, allowing customers to engage with gardening firsthand. Reflecting the commercial nature of the Gangnam Station area, the tips focus on office gardening, providing solutions for growing plants in small or compact spaces.
The space is designed to make adopting an eco-friendly lifestyle feel like fun, not obligation—something enjoyable, not required. One standout feature is the interactive empty bottle collection bin, which playfully rustles its leaves when triggered by a sensor, adding a touch of charm to the Play Green Zone.
By creating a space that brings joy at a glance, Innisfree naturally encourages customers to take an interest in—and try out—a greener way of living.
