ARITAUM Gangnam Flagship Store Open
Summary
The Aritaum Gangnam flagship store was built on an extravagant scale, standing out among domestic beauty flagship stores. The three premium brands—IOPE, Laneige, and Mamonde—were unified under a single brand store concept. As a premium multi-brand shop, the store integrates each brand’s specialized services, allowing customers to easily understand and experience the unique offerings of each.
Concept
The Gangnam flagship store features a refined space that maintains Aritaum’s signature colors—black and accent pink—while incorporating materials that reflect a trendy, modern aesthetic. A new graphic identity was developed exclusively for the Gangnam location and applied throughout the store’s interior as well as to product packaging. To evolve beyond a traditional beauty store into a space for experiencing and enjoying beauty, the store offers “Aritaum Time” videos that recommend beauty products tailored to different times of day, providing customers with fresh and engaging entertainment.
- Amorepacific Creatives
![Exhibition [The House of Beauty Scientists] 's work list thumbnail](https://cdn-design.amorepacific.com/contents/2024/08/02172154/24_88_list_thumb.jpg)
