HERA x Edith Carron 18 S/S collaboration
Summary
Beauty secret items are curated to complete a makeup look inspired by the concept of a secret party, open only to invited guests. Each product features mystical animal masks. Soft metallic textures—reflecting global trends—along with bright pastel tones and mysterious in-between shades, are applied to the packaging and formulas to suggest new, more wearable makeup looks compared to existing products.
Concept
In collaboration with Edith Carron, known for her vibrant illustrations and the realistic textures of colored pencils and crayons, the collection captures a joyful and exciting spring mood filled with playful women wearing pastel-toned animal masks at a whimsical secret party.
- Amorepacific Creatives
