Summary
As an iconic product representing HERA, Rouge Holic Lipstick is designed to establish HERA as a professional makeup brand through a wide range of colors and distinctive materials. It offers modern, trendy makeup looks by capturing the refined sensibility of the “Seoulista,” the muse of the HERA brand.
Concept
Reflecting the restrained architectural elegance of Seoul’s buildings, the design incorporates a sleek, modern form with a thin V-cut line to express a subtle edge within a contemporary aesthetic. The sharp waistline, inspired by the silhouette of the Seoulista, introduces a new design identity for HERA’s makeup line, starting with Rouge Holic. It embodies the poised and sensuous presence of the Seoulista.
A metallic material in a deep black tone with a luminous sheen is used to highlight the rich, captivating spectrum of lipstick colors. HERA’s new symbol, engraved in gold metal on the top surface, adds the finishing touch to the product design.
