Summary
The Happy Bath Essence Body Wash line is the flagship of the SCENT segment, where fragrance expression is paramount. Each variant’s key ingredients were photographed as if submerged in essence, capturing not only the rich aroma but also the moisturizing sensation it conveys. Calligraphy-style typography and pastel solid colors evoke a gentle fragrance while maintaining a cohesive visual identity.
This line serves as the foundation of the new layout system introduced during the 2018 Happy Bath rebranding. As the brand’s largest product line, its consistent arrangement of front-facing text and illustrative elements sets the standard for all future Happy Bath body products, fostering cohesion and strengthening brand identity.
