Summary
Sulwhasoo Body Wash, Lotion Baek Eunhyang takes its shape from the cotton-rolling technique of traditional Korean ceramics, which combines the solid form of a hexagon with natural curves. When viewed from above, the shape is a regular hexagon, but when viewed from the front, it is reminiscent of the full, flowing skirt of a woman’s hanbok. The container is glossy white to evoke clean white porcelain, and the pump is pink, the representative color of white silver incense (plum blossom), softened using a marbled injection technique.
Concept
The defining brand element of the Sulwhasoo Body Wash and Lotion is the *myeonchi*-inspired ceramic form mentioned earlier. Its pure white color is likewise inspired by white porcelain.
The Sulwhasoo Travel Kit is designed in a rectangular shape, unlike the original product, to allow multiple products to be layered and used together in the bathroom while traveling. The shampoo and conditioner, featuring the Cheonglinhyang (Fresh Green) scent, are colored dark brown, while the body wash and lotion, in the Baekeunhyang (Plum Blossom) scent, are white, making them easy to distinguish. Labels are attached to the front for quick and easy identification.
The Travel Kit has a relatively modern design that matches the mood of the Sulwhasoo FS store. The metallic label on the container is also designed to echo the label used for Sulwhasoo FS’s existing fragrance products. The kit’s leather pouch is finished in warm white both inside and out, creating a refined and clean impression.
