Amorepacific’s Ilkwang Store is a “neighborhood beauty store” where you can experience Amorepacific brand products and various beauty-related content right in your local area, reflecting the lifestyle of customers in the residential shopping district of Ilkwang New City, Busan.
Concept
Amore Store Ilgwang is located in a pottery-shaped commercial area surrounded by schools, academies, libraries, and residential neighborhoods. The primary target customers are young mothers in their 30s and 40s, who frequently visit the store to enjoy beauty services and relax. Accordingly, the store was designed with a focus on providing a local, community-oriented shopping experience.
Spanning two floors with a total area of 40 pyeong, the store features a first-floor sales area where customers can freely explore and purchase Amorepacific products organized by category, including a refill station and the Ilgwang Sample Market. The second floor houses a café offering coffee, tea, and beauty foods, along with an inner beauty experience zone and skin diagnosis & counseling services.
1F-TESTER
We developed a tester system and furniture/fixture
designs to enhance the ‘JUST TRY’ experience to the fullest.
Every detail—from the design phase to implementation—was carefully considered to ensure high efficiency at minimal cost.
1F-REFILL STATION
Customers can select the products they want and take
them home using either their own containers or the ones provided.
1F–SAMPLE MARKET
To make it easy for customers to pick up samples of their choice,
we’ve set up a sample market that is clearly visible even from outside the store.
2F–CAFE
Shop for products on the 1st floor, then head up to the 2nd floor to enjoy a cup of coffee and relax.
Our coffee is brewed using beans sourced from a locally renowned cafe.
2F-DRY ZONE
You can try a variety of Vital Beauty products and purchase the ones that suit you best.
2F-SKIN DIAGNOSIS & INBODY
You can measure your skin condition and receive personalized counseling.
If desired, you can also check your body condition using InBody analysis.
