Have a Scentful moment. Among the many memories that pass by, Have a captures the fragrance of a fleeting moment you want to remember for a long time.
Concept
Happy Bath’s new Have a line consists of five fragrances and is intended to go beyond the function of body wash, serving as an interior element that allows you to experience fragrant moments in the bathroom. To express each delicate fragrance, flower petal beads are visible in warm-colored containers, adding a unique olfactory sensibility to the Have a line. The rounded containers, label shapes, and fragrance-inspired typography create a warm and inviting visual identity.
While traditional daily beauty products often use bold graphics to stand out in stores and communicate product concepts, Have a is designed with restraint, focusing on the product features of scent and flower beads through minimal container details and small, refined label designs. The round, circular container was inspired by feminine perfume bottles, and a textured fabric label completes the perfume-like presentation.
The visual content for the Have a line was created to express the synesthetic images evoked by the products and their scents. It features four different fragrances, transparent and refreshing body wash visuals that utilize light, and minimalist, sensuous hand cream presentations. The label graphics and typography—key identity elements of the Have a line—were applied consistently as a visual language across all content.
