2022 Happybath Original Collection Bodywash Musk Line
We created visuals for the Musk line of the body wash range in HAPPYBATH’s Original Collection, which has been rebranded with a new identity.
This line includes Woody Musk, with its exotic, spicy scent, and White Musk, known for its soft and elegant fragrance—together evoking a
rich and smooth musky atmosphere. While maintaining the texture of the previously renewed Original Collection, we focused on giving the
Musk line a distinctive character that reflects its alluring fragrance. We carefully considered the composition, object styling, and
overall texture of the visuals to highlight this unique mood. Rather than emphasizing a single key ingredient, the communication was
centered on the overall sensory impression of the scent. Our goal was to convey a sense of luxury and refined aesthetics in a way that feels distinctly HAPPYBATH.
2022 Happybath Original Collection Bodywash Musk Line
2022 Happybath Original Collection
Bodywash Musk Line
Bodywash Musk Line
Woody Musk
White Musk
Happy Bath has long been a total body care brand beloved by consumers.
The sense of familiarity built over many years is a unique and invaluable
asset that only Happy Bath possesses. However, the brand faced the challenge
of going beyond practicality to bring added value to everyday routines.
To address this, we renewed our identity, unveiled a completely new packaging design,
and embraced contemporary trends. Whereas previous products featured designs that
intuitively expressed their scents, the new line adopts a minimalist aesthetic—from
the exterior to the label—adding a modern touch to everyday living spaces. While
retaining its core strength of practicality, Happy Bath is now fully prepared for
the era of value-driven consumption. It will continue to uphold and expand its
role as a trusted self-care brand.
The sense of familiarity built over many years is a unique and invaluable
asset that only Happy Bath possesses. However, the brand faced the challenge
of going beyond practicality to bring added value to everyday routines.
To address this, we renewed our identity, unveiled a completely new packaging design,
and embraced contemporary trends. Whereas previous products featured designs that
intuitively expressed their scents, the new line adopts a minimalist aesthetic—from
the exterior to the label—adding a modern touch to everyday living spaces. While
retaining its core strength of practicality, Happy Bath is now fully prepared for
the era of value-driven consumption. It will continue to uphold and expand its
role as a trusted self-care brand.
- Amorepacific Creatives
- 디자인
- 이동기
- 비주얼 디렉팅
- 우시아
- 비주얼 촬영
- 이윤진
- BM팀
- 박고현
- 개발팀
- 이규석
