2022 Happybath Original Collection Body Lotion & Body Oil
Summary
This article has been translated by an AI.
Following the wash line of the HAPPYBATH Original Collection, which has been transformed into a new identity, we designed a moisturizing line.
We used neutral but heavy colors with a sense of fragrance, which is an element that represents the scent expertise of the HAPPYBATH brand, and graphics expressing the scent numbering to match the attributes of the new product type, ‘moisturizing’, to show a unified identity while varying by product type.
HAPPYBATH’s Original Collection products are based on the best-selling fragrances, forming products such as wash and moisturizer. We wanted to show the various charms of the products that are felt differently depending on the attributes of the product, even within one color that represents a specific fragrance.
In HAPPYBATH’S moisturizing line, we used low-saturated colors that feel sensual and progressive, and tones that feel moisturizing by developing luminosity and projection in several stages. We also systematized the label graphics, another element of scent expertise, and the label proportions, which can change the mood of the product even with the slightest margin difference, so that different types of products can convey a consistent mood.
Following the wash line of the HAPPYBATH Original Collection, which has been transformed into a new identity, we designed a moisturizing line.
We used neutral but heavy colors with a sense of fragrance, which is an element that represents the scent expertise of the HAPPYBATH brand, and graphics expressing the scent numbering to match the attributes of the new product type, ‘moisturizing’, to show a unified identity while varying by product type.
HAPPYBATH’s Original Collection products are based on the best-selling fragrances, forming products such as wash and moisturizer. We wanted to show the various charms of the products that are felt differently depending on the attributes of the product, even within one color that represents a specific fragrance.
In HAPPYBATH’S moisturizing line, we used low-saturated colors that feel sensual and progressive, and tones that feel moisturizing by developing luminosity and projection in several stages. We also systematized the label graphics, another element of scent expertise, and the label proportions, which can change the mood of the product even with the slightest margin difference, so that different types of products can convey a consistent mood.
- Amorepacific Creatives
- 디자인
- 현은정
- BM팀
- 김태욱
- 개발팀
- 이규석
- 비주얼 촬영
- 이윤진
