Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
Top index image for HERA LOTTE DEPARTMENT STORE OPEN (MAIN STORE)

HERA LOTTE DEPARTMENT STORE OPEN (MAIN STORE)

헤라 롯데 백화점 본점 리뉴얼 오픈
HERASep 01, 2022
Summary
Lotte Department Store’s main branch is located in the heart of Seoul, near Myeongdong, and is always bustling with people. With the store’s recent renewal, the Hera boutique was also updated with the 7th-generation SI (Store Identity).
HERA LOTTE DEPARTMENT STORE OPEN (MAIN STORE) 헤라 롯데 백화점 본점 리뉴얼 오픈 61_01
Concept
Reflecting customers’ lifestyle needs, the store proposes products that align with the preferences of Seoul women while offering a comfortable space to test and experience new items. Inspired by the open-format makeup table—previously a signature object at The Hyundai Seoul—the design features a scaled-down version positioned along the main circulation path. Key products are prominently displayed at the center of the table to increase visual impact, while various interactive elements enhance the customer experience.
HERA LOTTE DEPARTMENT STORE OPEN (MAIN STORE) 헤라 롯데 백화점 본점 리뉴얼 오픈 61_02-scaled
HERA LOTTE DEPARTMENT STORE OPEN (MAIN STORE) 헤라 롯데 백화점 본점 리뉴얼 오픈 61_02-scaled
HERA LOTTE DEPARTMENT STORE OPEN (MAIN STORE) 헤라 롯데 백화점 본점 리뉴얼 오픈 61_03
HERA LOTTE DEPARTMENT STORE OPEN (MAIN STORE) 헤라 롯데 백화점 본점 리뉴얼 오픈 61_04
HERA LOTTE DEPARTMENT STORE OPEN (MAIN STORE) 헤라 롯데 백화점 본점 리뉴얼 오픈 61_05
HERA LOTTE DEPARTMENT STORE OPEN (MAIN STORE) 헤라 롯데 백화점 본점 리뉴얼 오픈 61_06
HERA LOTTE DEPARTMENT STORE OPEN (MAIN STORE) 헤라 롯데 백화점 본점 리뉴얼 오픈 61_07
  • Amorepacific Creatives
  • 디자인
  • 홍혜민, 김경진
HERA LOTTE DEPARTMENT STORE OPEN (MAIN STORE) 헤라 롯데 백화점 본점 리뉴얼 오픈 61_sign
icon-for-share