Primera ‘Cera Capsule Sunscreens’ | Product Design
프리메라 세라캡슐 선크림 3종 디자인
primeraMar 01, 2024
Summary
Introducing Primera’s new barrier care sunscreen line, enriched with their ‘Seed tech’ technology. The lineup showcases three special
types: the ‘Cera Capsule’ sunscreen for essential barrier care; the ‘UV Tone-up Sunscreen’ that gives your makeup an extra glow; and
the ‘Man in the Pink Sunscreen,’ customized for men’s skin. Each one is designed so you can easily see and feel the different benefits they bring.
Concept
Primera has launched three low-irritation sunscreens that strengthen the skin barrier and reduce sensitivity caused by external stimuli.
The bold PRMR logo is prominently placed on the front of each container as a defining design element, reinforcing brand presence.
A precision applicator tip allows users to conveniently apply the desired amount directly to the face.
While maintaining a consistent layout system that intuitively communicates the benefits of each variant — Barrier Care, Tone-Up, and Men’s —
the tube backgrounds and logo colors were customized to reflect each product’s unique characteristics.
[Repairing Ceramide Capsule UV Protector]
This sunscreen features a deeply moisturizing formula housed in a sleek,
shimmering silver tube — perfect for summer. A vibrant yellow PRMR logo boldly
stands out, making the product instantly recognizable whether
in your bag or on your vanity. True to its essence, this is a fundamental
barrier-care sunscreen that focuses on skin health and hydration.
[UV Protector Tone-Up Primer]
A tone-up sunscreen launched to celebrate the 2024 cherry blossom season.
The soft pink hue of the formula can be appreciated directly through the tube design.
The silver tube, overlaid with translucent pink and finished with a baby-pink
logo print, adds a charming, makeup-inspired touch to this tone-up sunscreen.
[Man in the Pink UV Protector Toning Effector]
A men’s sunscreen infused with tone-up pigments that naturally brighten
and even out the complexion. It adopts the same color scheme as the newly
redesigned Man in the Pink All-in-One Essence, featuring a metallic
blue- black finish on the front of the tube to emphasize its masculine
and performance-driven identity. The PRMR logo pattern is subtly
integrated into the background in a calm tone, adding refinement and
depth to the design. By minimizing contrast between the background and logo,
the signature magenta pink — the defining color
of the Man in the Pink line — stands out even more vividly.
