Summary
PRIMERA is a nature-oriented brand that delivers the vitality of germinating seeds. The brand name PRIMERA is a combination of “Prime” and “Era,” emphasizing the most important stage in a plant’s life—the moment of germination.
Concept
PRIMERA’s MIRACLE SEED ESSENCE is a cosmetic product that contains the energy of lotus seeds and the quintessence of their germination, which occurs after 700 years. MIRACLE SEED ESSENCE contains germinated lotus seeds from Jeongeup, sourced in accordance with “Aritaun Purchase” fair trade principles. It is a boosting essence that improves skin texture within 3 days, skin tone in 6 days, and transparency in 9 days. The transparent container contrasts vividly with its earth-toned lid. The product description is printed on the lid for intuitive understanding. The minimally processed container is also easy to recycle, reflecting PRIMERA’s value of loving nature.
