PRIMERA PDRN‑NIA10 LINE
Summary
The primera PDRN line is a function-driven range built around the key concepts of dewy radiance and tone-up, with the role of each ingredient clearly visualized through color and design structure.
PDRN was positioned to represent the image of skin filled with dewy glow and elasticity, while 10% niacinamide was assigned the function of tone-up and overall complexion improvement.
The design focused on making this functional composition visually intuitive.
Centered around a pink color palette, the line was developed with an overall clear and luminous tone to build an image that emphasizes dewy radiance and elasticity.
By excluding any dull or heavy impression, the design was intended to immediately evoke the look of skin that appears more vibrant and revitalized.
The serum is the product that most intensively embodies the PDRN dewy radiance effect and the tone-up function of niacinamide, and its design was developed to make this concentration of benefits clearly visible.
The soft pink formula, subtly visible through the container, conveys the dewy radiance effect in an intuitive way, while the level of transparency and color saturation was carefully adjusted so that the presence of the ingredient could be felt without appearing overly exaggerated.
As this product places particular importance on clear communication of information, the key messages were positioned at the top so that users could quickly recognize its functions.
The mask, like the serum, is a product focused on dewy radiance and tone-up benefits, and was developed as an extension of the existing Vitatinol mask line’s design assets.
While maintaining the basic layout and information structure, the color palette and visual mood were adjusted to align with the PDRN line so that it could be naturally recognized as another functional line within the range.
Through this approach, the overall consistency of the primera mask line was preserved, while further reinforcing the bright and elastic impression unique to PDRN.
The lip serum serves as another variation of function within the dewy radiance line.
Although it is intended for the lips rather than the skin, it shares the lively and resilient image that the overall line pursues through its benefits of enhancing natural lip color and providing a plumping effect.
A pastel-toned color palette was applied to emphasize its skincare-oriented character, and the saturation and contrast were deliberately softened so that it would be perceived more as a care product than as a makeup item.
Through this approach, the lip product is also able to connect naturally within the tone and mood of the PDRN line.
- Amorepacific Creatives
- Product Design
- Hong Damee
- BM
- Park Sungyeon, Han Chaeyeon,
Park Jinkyung - Development
- Byun Jiyoung, Oh Hyungtaek,
Park Songeun - Photography
- Shin Sangwoo
