Summary
ARITAUM Gwangbok Store, newly opened on Gwangbok-dong Fashion Street in Busan, is a complex beauty space offering new perspectives on beauty. The mirror at the store entrance displays the phrase, “We See Beauty Differently.” This expresses respect for diverse views of beauty rather than a single standard definition.
Concept
The store, located in the heart of Gwangbok-dong Fashion Street—always filled with youthful energy—is the sixth directly managed ARITAUM store in Busan. As a messenger of beauty on the city’s busiest street, the store has an open and free atmosphere. The most eye-catching features are the mirrors placed throughout the store, allowing anyone to comfortably check their appearance and try color makeup products. In the spacious, open area, five makeup stands are divided by categories such as nails, eyes, and lips, where customers can quickly explore and confidently try the latest makeup trends.
ARITAUM Gwangbok Store also has a separate ‘grooming’ section targeting men in their 20s and 30s who do not adhere to the stereotype that beauty is only for women. Various Laneige Homme products are clearly categorized by skin type and purpose to make product selection easier.
