Concept
The market trend is no different from what AMOREPACIFIC Brand & Design Lab has contemplated since 2013 in redesigning the company’s home goods brands (Happy Bath, Mise-en-scène, Median, etc.). As the home evolves from being simply a place of residence to a space that fully reflects the customer’s lifestyle, we believed that our products for the home should be approached from a new perspective.
The design pursued by Happy Bath is pleasant to look at and complements any lifestyle at home. It stems from the perspective that customers ‘buy hand wash at the store to place it in their bathroom’ rather than simply ‘buying hand wash at the store.’ That is why Happy Bath Hand Wash comes in a container that is beautiful enough to be used as-is in your home bathroom.
