Summary
Osulloc seeks to deliver “time, rest, and relaxation” in ways that reflect the unique characteristics of each location. The Osulloc Tea House in Daehakro is situated near Hyehwa Station, a university, and various popular theaters. To better match the young and free-spirited atmosphere of Daehakro, the space has been reimagined with the keywords “sensibility” and “laid-back,” moving away from Osulloc’s traditionally calm image to become a more friendly and stylish destination.
Concept
The green stripes on the store’s sign add a lively touch to the gray exterior reminiscent of Jeju’s volcanic stones. At night, they light up to create a striking contrast with the daytime look. Inside the store, thought-provoking quotes about green tea and Jeju Island are subtly placed throughout, sparking curiosity and energy. Just like green tea and Jeju itself, Osulloc Tea House offers a refreshing moment of rest for those living in the busy city.
