Summary
The “AMOREPACIFIC” brand will launch in Hong Kong through its Harbour City branch in Tsim Sha Tsui and the IFC Mall branch of Lane Crawford, a luxury department store.
AMOREPACIFIC’s Hong Kong shops are designed with a focus on displays and furnishings to effectively convey the brand’s value, premium ingredients, and identity: “High-Performance Skincare from Botanical Science.”
Concept
To reflect its luxury image, AMOREPACIFIC adopted botanical green as its main color, carefully refined to convey depth and sophistication. Inspired by the product design — where metallic accents encircle semi-transparent containers — the stores echo this elegance by using lighting and furnishings to create a sense of layered space, weight, and dimensionality, rather than merely displaying green tones. This sets the brand apart from others that also draw on nature and green as their theme.
Every detail, from imagery and packaging to display furniture, has been meticulously planned so that customers can fully experience AMOREPACIFIC’s brand identity. High-quality visuals and premium materials throughout the space allow customers to intuitively feel the value of “High-Performance Skincare from Botanical Science.”
