The ARITAUM store opened in the U.S. is designed to introduce a wide variety of brands and products—including the history of ARITAUM—to customers experiencing the brand for the first time. While maintaining the same spatial identity and design style as ARITAUM stores in Korea, this new space marks a significant evolution of the brand abroad and is drawing considerable attention.
The sleek aesthetics of the Garosu-gil flagship store and the minimalist design of its façade catch the eyes of passersby. Inside, the wide one-story interior—fanning out like a half-disc—feels modern and vibrant, bringing a refined beauty to the space.
Concept
ARITAUM’s spatial identity continues to evolve, reinforcing the store’s unique concept while harmonizing various brands under one roof.
The Brand Zone, which highlights ARITAUM’s key brands, is divided into distinct sections that showcase each brand’s identity through compelling visuals and impactful tagline-based storytelling. Each brand’s philosophy and product story are presented in a way that feels cohesive yet distinct.
The store’s trendy, minimal concept, which emphasizes the motif of mirrors, has been further enhanced. The youthful energy of Garosu-gil is reflected through dynamic visuals and video content that highlight ARITAUM’s modern sensibility.
ARITAUM’s evolution is also evident in the Pop-Up Zone, where customers can directly experience a variety of brands and products. This zone changes frequently depending on the promotion, offering visitors a new and engaging form of beauty entertainment with every visit.
