Summary
Bio-functional brand IOPE launched its store at Beijing’s Hanguang Department Store in June, marking its official debut in China.
IOPE’s entry into the Chinese market showcases Amorepacific’s cutting-edge technological integration, introducing its bio-technology through the “Air Cushion® XP,” which created a new product category—“Cushion.”
Concept
For its launch in China, IOPE focused on two main keywords: Bio Science and Cushion.
To present a distinct and differentiated brand image, an objet inspired by a laboratory cylinder container was installed above the IOPE logo. The use of blue and silver tones, combined with metallic materials, reinforces IOPE’s scientific and logical brand identity.
