Summary
Hera’s inspiration comes from its muse, the Seoulista. The interior design of the newly launched store was inspired by the fashionable Seoulista’s pleated skirt motif.
Hera collaborated on this special project with France’s Malherbe Company, showcasing a new side of the brand through its own unique style. The result is a newly designed Hera, infused with elements of the previous identity so that even existing customers can recognize it easily.
Concept
From furniture to lighting, the focus is on a luxurious, modern style, with the Seoulista’s pleated skirt motif reflected in the display furniture. Hera’s signature color, violet, has been reimagined as a deeper, more dignified shade and applied throughout the furnishings. The open-space layout invites customers in and expresses the upgraded, dynamic spirit of the Hera brand.
Come experience the newly transformed store at Lotte Department Store in Sogong-dong.
