The Aritaum Gangnam flagship store was built on an extravagant scale, standing out among domestic beauty flagship stores. The three premium brands—IOPE, Laneige, and Mamonde—were unified under a single brand store concept. As a premium multi-brand shop, the store integrates each brand’s specialized services, allowing customers to easily understand and experience the unique offerings of each.
Concept
The Gangnam flagship store features a refined space that maintains Aritaum’s signature colors—black and accent pink—while incorporating materials that reflect a trendy, modern aesthetic. A new graphic identity was developed exclusively for the Gangnam location and applied throughout the store’s interior as well as to product packaging. To evolve beyond a traditional beauty store into a space for experiencing and enjoying beauty, the store offers “Aritaum Time” videos that recommend beauty products tailored to different times of day, providing customers with fresh and engaging entertainment.
