Summary
Unlike innisfree’s regular stores, the Green Lounge is a “powder room” where customers can enjoy experiencing and freely testing all innisfree products in a warm, greenhouse-like space set within an otherwise stark subway station.
Concept
The space creates a clean innisfree atmosphere inside a greenhouse made of warm, bright wood, white frames, and green walls (Pantone 7483C) as an accent. Two contrasting elements—surface against lines, and green against white—are combined to highlight the brand’s image concept. The testing area is harmonized with natural wood, white tones, mirrors, and a variety of makeup products, offering visitors a fun, comfortable space to try out products. Greenery and plants are also incorporated into the interior, further conveying the clean and green sentiment.
