Summary
Mamonde Boutique is designed as a space where customers can experience a wide range of Mamonde products and enjoy the life energy and beauty that flowers bring to the skin. The store interior is styled as a unique “flower studio,” decorated with pressed flower-style illustrations of Mamonde’s signature blooms.
Concept
To reflect the floral concept in line with the brand’s identity, Mamonde developed exclusive flower patterns in collaboration with London-based illustrator Rachel Pedder-Smith, renowned for her botanical specimen artwork.
The boutique features several key zones: Signature Flower Zone, which tells the ingredient stories behind Mamonde’s signature; flowers, such as Camellia and Mugunghwa (Rose of Sharon); DIY Zone, where customers can create their own postcards and pouches using various flower stamps; Fragrance Zone, which showcases a curated collection of fragrances gathered from across Korea over the past 30 years. Mamonde Boutique also provides special services for visitors, including personalized gift packaging using boxes and shopping bags adorned with Mamonde’s signature floral patterns, as well as postcards that capture the beauty of Mamonde’s garden and flowers.
