Summary
The Amore Store, located in the new Amorepacific headquarters, is themed as a library where research on beauty is continually accumulated. Under the concept of a “Beauty Library,” it serves as a symbolic offline space where visitors can experience the full range of Amorepacific’s brands in one place.
Concept
The space is designed around a “bookshelf” system, allowing visitors to view all Amorepacific brands and products at a glance and easily test them. More than 5,800 products from 35 brands under the Amorepacific Group are displayed by category for easy browsing, with all items available for hands-on experience. Additionally, a dedicated new product zone showcases Amorepacific’s latest trends, offering visitors an up-to-date brand experience while providing inspiration for employees’ work.
