This article has been translated by an AI.
As part of its integrated branding, Amorepacific offers “MAKE UP&LIFE BLENDING” every other month, a makeup look that makes every day special.
The December Merable (MAKE UP&LIFE BLENDING) is a story of three lovers looking at each other. We will make your beautiful features that your partner finds when you are in love even more lovely through point makeup for each part.
RED LIP with intense emotions of winter, EYE with starlight deep in the night, and SKIN that resembles the light of pure white snow. We hope that this winter will be a season of falling in love through point makeup looks.
LOOK 1. CRUSH ON YOUR LIPS
I can only see your lips.
BLAH BLAH I’m curious about your story. The little moments of
your day feel like whispers of love to me. Conversations filled
with the passion of work and love are precious stories that
inspire me and give meaning to my days. A winter red lip look
that embodies the passionate life you live like no one else!
2. Smudge Lips
3. Glossy Lips
2. Smudge Lips
3. Glossy Lips
I can only see your lips.
BLAH BLAH I’m curious about your story.
The little moments of your day feel like whispers of love to me.
Conversations filled with the passion of work and love
are precious stories that inspire me and give meaning to my days.
A winter red lip look that embodies the passionate life you live like no one else!
LOOK 2. FALLING INTO YOUR EYES
I can only see your eyes.
When you gaze at me with curious, loving eyes, I pause for a
moment. Reflected in your deep, lake-like eyes, I clearly see
myself falling in love. A sparkling deep eye look that tells
your beautiful story, capturing every gaze at the party.
2. Intense Lashes
3. Kohl-Rimmed Eyes
2. Intense Lashes
3. Kohl-Rimmed Eyes
I can only see your eyes.
When you gaze at me with curious, loving eyes, I pause for a moment.
Reflected in your deep, lake-like eyes, I clearly see myself falling in love.
A sparkling deep eye look that tells your beautiful story, capturing every gaze at the party.
LOOK 3. LOVIN’ YOUR SKIN
I can only see your face.
In the winter of first love, you resemble white snowflakes.
A face that reflects both the chill of winter and the
luminous glow of snowflakes. A face look that captures the
pure, innocent soul of first love.
2. Flush Cheek
3. Soft Glam Contouring
2. Flush Cheek
3. Soft Glam Contouring
I can only see your face.
In the winter of first love, you resemble white snowflakes.
A face that reflects both the chill of winter and the luminous glow of snowflakes.
A face look that captures the pure, innocent soul of first love.
‘BLAH BLAH LOVE’ SHORT FILM
Since the theme focused on point makeup for the eyes, lips, and skin,
we experimented with video filming for the first time to dynamically highlight each area.
HOW WE SET ON THE TABLE
Artist Table, Lookbook, Poster
The Merable table setting for November–December saw significant changes. Large canvas frames featuring model images were
used as striking focal points. To emphasize the ‘point makeup’ concept, bold taping was applied across the canvases and the entire table.
‘Black’ and ‘red’ were selected as the two key accent colors and applied throughout all visual materials and table settings.
Displayed on the tables were the Merable TO-GO KITS, which allowed customers to try the products used for each of the three looks and recreate their desired style on the spot.
Unlike previous lookbooks that focused on showcasing a variety of styled shots, this edition emphasized practical makeup
tutorials and artist tips that customers could easily follow at home.
Posters were also given a new twist, with 15 variations created and casually attached to interior and exterior walls using glue sticks—adding a trendy, Seongsu-style vibe.
Make-up&Life Blending
In the midst of a routine where every day feels the same,
we invite you to discover a different version of yourself—
with new makeup looks every season. If you want to feel more beautiful today, join us at Merable.
