AMORE BUSAN 1F RENEWAL
Summary
The space initially conceived as a temporary store under the name ‘Amore Busan Pop-up’ has evolved into a flagship space showcasing
a diverse array of brands and seasonal content. As a result, to enhance customer satisfaction with their experience, a renewal of
the first floor space was undertaken.
Renewal Key Points
The renovation of Amore Busan’s first floor was centered around two main points.
First, creating a space where customers can broadly experience the brand and products, planning a comfortable store experience, and creating an efficient environment for simultaneously operating the store and pop-up events to provide Busan customers with opportunities to experience diverse beauty content.
To achieve these goals, comprehensive changes were required in space design, merchandise planning (MD), and visual merchandising (VMD).
First, creating a space where customers can broadly experience the brand and products, planning a comfortable store experience, and creating an efficient environment for simultaneously operating the store and pop-up events to provide Busan customers with opportunities to experience diverse beauty content.
To achieve these goals, comprehensive changes were required in space design, merchandise planning (MD), and visual merchandising (VMD).
We designed modular tables with versatility, flexibility, and ease of movement in mind, allowing customers to experience a variety of product categories on a single platform while also being able to separate tables as needed for diverse purposes.
The table consists of five independent modules. Three of the pieces include internal storage space and drawers to optimize operational efficiency and storage capacity, while the remaining two pieces are lightweight and easy to move, consisting only of a tabletop and legs.
Additionally, the table’s finish is designed to harmonize with the existing store’s finish and is made with durable materials that can withstand various uses without damage.
The table consists of five independent modules. Three of the pieces include internal storage space and drawers to optimize operational efficiency and storage capacity, while the remaining two pieces are lightweight and easy to move, consisting only of a tabletop and legs.
Additionally, the table’s finish is designed to harmonize with the existing store’s finish and is made with durable materials that can withstand various uses without damage.
The newly positioned table features seasonally appropriate products and Amore Busan’s bestsellers, curated for the occasion.
Customers can follow the flexible flow of the modular tables to experience multiple products according to recommended concepts.
This summer, we have selected skincare products to help soothe the skin and various types of suncare products, so customers can choose products suited to their skin type.
Additionally, given the location’s high volume of domestic and international tourists, we have created special zones such as “For Busan Traveler” and “Special Deal” to offer essential items for Busan trips at special discounted prices.
Furthermore, to create an environment where customers can easily recognize and select product information, we have renewed all POP copy displayed in the store for improved readability. We have concisely included the essential information in four languages to help customers understand the products.
This summer, we have selected skincare products to help soothe the skin and various types of suncare products, so customers can choose products suited to their skin type.
Additionally, given the location’s high volume of domestic and international tourists, we have created special zones such as “For Busan Traveler” and “Special Deal” to offer essential items for Busan trips at special discounted prices.
Furthermore, to create an environment where customers can easily recognize and select product information, we have renewed all POP copy displayed in the store for improved readability. We have concisely included the essential information in four languages to help customers understand the products.
To facilitate simultaneous operation of the store and pop-up, we have introduced an Auto-Pol system that allows easy installation and disassembly with a simple lever operation.
This system shelf can be combined in various ways without tools by simply attaching a few accessories, making it highly versatile. This is designed to communicate diverse content to Amore Busan customers.
At the makeup table, various lip products from different brands are displayed on a single table,
allowing customers to compare different textures and colors.
allowing customers to compare different textures and colors.
Finally, we installed lighting on the mirrors in the Green Room to serve as a photo zone.
We hope that visitors to Amore Busan will take photos under the green-lit heart-shaped lights and cherish their time at Amore Busan.
We hope that visitors to Amore Busan will take photos under the green-lit heart-shaped lights and cherish their time at Amore Busan.
In Closing
With the hope that everyone visiting Amore Busan can enjoy a “comfortable and fulfilling shopping experience,”
this space renovation was meticulously planned and executed by the project team.
We hope the time spent at Amore Busan becomes a meaningful page in your Busan travel memories.
this space renovation was meticulously planned and executed by the project team.
We hope the time spent at Amore Busan becomes a meaningful page in your Busan travel memories.
- Amorepacific Creatives
- Space Design
- 임세연
- VMD
- 김현희
- MD
- 홍혜민
![Exhibition [The House of Beauty Scientists] 's work list thumbnail](https://cdn-design.amorepacific.com/contents/2024/08/02172154/24_88_list_thumb-1024x665.jpg)
