Mise en scène place held its first hair dye pop-up at Amore Seongsu to coincide with the launch of Hello Bubble AD.
The pop-up was designed according to the product AD concept, with various colors in trendy and vivid moods added along with model changes, and various programs were planned to indirectly experience the content of hair dye offline.
Concept
Operating under the “Color Fitting Shop” concept, this pop-up event features the Hello My Color AR service, allowing customers to try all 28 colors of Mijin’s hairpieces and wigs and discover the perfect shade for them.
In terms of design, we developed color patterns that actively reflect the trendy and vibrant tones and mood of the new model—creating a sharp contrast with the sleek, refined image of the previous product packaging.
These patterns were applied throughout the pop-up space in various ways.
To highlight the new model’s diverse looks, we also created an image-rolling video and played it continuously, adding a dynamic element to the overall experience.
The pop-up begins in the outdoor space.
In front of the central garden at Amore Seongsu, a sculptural installation features graphics
incorporating the color pattern along with the phrase “WELCOME TO HAIR COLOR FITTING SHOP,”
clearly conveying the concept of the pop-up. The structure was remodeled using materials from
the Amore Seongsu building to harmonize with its overall aesthetic.
More than just a visual structure, the installation offers an interactive element through
a central mirror and a podium-style design that invites visitors to take selfies—just like product models.
At the entrance windows, the same color patterns are projected from the interior,
creating a sense of unity across the entire space.
In the reception area, to showcase the diverse looks of Hello Bubble, we prominently featured styling cuts of the four members of aespa, the new face of Mijin.
The background of each model cut was matched to their hair color, highlighting the trendy and vibrant palette of the renewed product line.
Two-way mirrors were strategically positioned to reflect the hanging visuals within a single frame, creating a selfie zone for visitors.
The reception windows were also decorated with the same color patterns used at the entrance, allowing natural light to filter through and fill the space with rich color—subtly showcasing the variety of shades in the renewed collection.
The triangular table located at the entrance of the main space, the Garden Lounge, was
designed to resemble product display boxes and featured brand logo-inspired decorations.
All 28 products of Hello Bubble and Hello Cream were displayed in full view,
intuitively showcasing the newly refreshed lineup in a wide range of vibrant colors.
The main space, the Garden Lounge, is designed with the concept of a “Hair Color Fitting Shop.”
The floors and windows are decorated with color patterns drawn from the designated shades of the newly refreshed 28 products, evoking a rich and vibrant color experience.
To add dynamic energy to the space, video content was actively incorporated.
The video—created in an image-rolling format—features playful graphics inspired by Hello Bubble’s signature bubbles, along with various hair color looks modeled by aespa.
Next to the four video displays, mirrors are installed alongside fixtures showcasing all 28 hairpieces, allowing visitors to try on hair colors offline.
In addition, a QR code for the Hello My Color AR service is displayed, enabling visitors to explore colors that suit them by using photos from their own smartphones.
The main space, the Garden Lounge, is designed with the concept of a “Hair Color Fitting Shop.”
The floors and windows are decorated with color patterns drawn from the designated shades of the newly refreshed 28 products, evoking a rich and vibrant color experience.
To add dynamic energy to the space, video content was actively incorporated.
The video—created in an image-rolling format—features playful graphics inspired by Hello Bubble’s signature bubbles, along with various hair color looks modeled by aespa.
Next to the four video displays, mirrors are installed alongside fixtures showcasing all 28 hairpieces, allowing visitors to try on hair colors offline.
In addition, a QR code for the *Hello My Color* AR service is displayed, enabling visitors to explore colors that suit them by using photos from their own smartphones.
The side area of the Garden Lounge was utilized as a space for both displaying and selling Hello Bubble products.
The central furniture was unified in both material and design, and the entire set was painted black
to highlight the vibrant product colors—allowing the hairpieces and packaging to stand out prominently.
Tables were arranged according to the color concepts proposed by each member of aespa.
Each table displayed product color information matched to hair colors customers might have,
along with corresponding hairpieces, to help guide their purchasing decisions.
In addition, to provide customers with diverse experiences,
we installed large mirrors next to actual wigs, allowing visitors to freely try them on and take selfies.
Anticipating many aespa fans among the visitors, we also created a large photo wall featuring aespa’s photo cards.
At the photo wall, customers could freely download high-resolution images of aespa to use as
phone wallpapers and were encouraged to follow Mijin’s official Instagram account.
