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IOPE [RETINOL&VITAMIN C]
QOO10 MEGA COSME LAND 2024 IN JAPAN

아이오페 큐텐 일본 팝업 스토어
IOPEJul 13, 2024
Summary
In July 2024, IOPE participated in QOO10’s offline event in Tokyo, Japan, titled ‘MEGA COSME LAND 2024’. IOPE created a space that showcased the long history of its flagship products, ‘RETINOL SUPER BOUNCE SERUM and ‘GLUTA VAMIN C’, providing an opportunity introduce IOPE to Japanese over a two-day period.
IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 24_94_00
Concept
IOPE is a domestic functional cosmetics brand that offers high-performance products backed by 27 years of research heritage and the latest bio-technology. This space was designed to visually showcase IOPE’s technological excellence and long-standing legacy, with a layout centered around its flagship products: RETINOL SUPER BOUNCE SERUM and GLUTA VITAMIN C.
IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 24_94_01
IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 24_94_02
Outside the booth, thick, elastic ribbons were used to visually and tactilely represent the
elasticity-enhancing effects of RETINOL and VITAMIN C. IOPE’s signature blue served as
the main color, accented with orange to create a striking color combination
that stood out among the many booths—effectively enhancing the spatial design.
  • IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 24_94_03_sld_00
  • IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 24_94_03_sld_01
  • IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 24_94_03_sld_02
  • IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 mob_24_94_03_sld_00
  • IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 mob_24_94_03_sld_01
  • IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 mob_24_94_03_sld_02
Upon entering, the RETINOL & VITAMIN C HISTORY display showcases research results on retinol and vitamin C dating back to the 1990s, organized by year. At the end of the history section, silhouettes of upcoming products to be released alongside retinol and vitamin C are featured to spark curiosity and anticipation. On the opposite side, there is an airball event zone and a product experience area for RETINOL & VITAMIN C. This space features a large product dummy and colored acrylic elements to draw focus within a compact area. Tester products are displayed at an easily accessible height, allowing visitors to freely try them. Near the entrance wall, we created a BOUNCE BAG installation symbolizing the elasticity of IOPE products. The bag is made of inflatable air-cushion material that expands in all directions, and visitors can use it to carry the products they receive at the event space.
Upon entering, the RETINOL & VITAMIN C HISTORY display showcases research results on retinol and vitamin C dating back to the 1990s, organized by year. At the end of the history section, silhouettes of upcoming products to be released alongside retinol and vitamin C are featured to spark curiosity and anticipation. On the opposite side, there is an airball event zone and a product experience area for RETINOL & VITAMIN C. This space features a large product dummy and colored acrylic elements to draw focus within a compact area. Tester products are displayed at an easily accessible height, allowing visitors to freely try them.
IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 24_94_04
Near the entrance wall, we created a BOUNCE BAG installation symbolizing the elasticity of IOPE products. The bag is made of inflatable air-cushion material that expands in all directions, and visitors can use it to carry the products they receive at the event space.
IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 24_94_05
The booth’s exterior design featured elastic ribbons to express the elasticity-enhancing effects of IOPE’s RETINOL & VITAMIN C. Custom visuals were newly created to reinforce the theme of elasticity and elevate the overall atmosphere of the space. At the center of it all, a single impactful shot of RETINOL SUPER BOUNCE SERUM was placed in a key location to immediately capture customers’ attention.
IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 24_94_06
IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 24_94_07_da2_00 IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 mob_24_94_07_da2_00
IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 24_94_07_da2_01 IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 mob_24_94_07_da2_01
Visual photography was conducted using the same elastic blue and orange ribbons featured in the space. After multiple rounds of
retouching—carefully adjusting target colors, shadows, and lighting—the visuals for RETINOL & VITAMIN C were finalized.
IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 24_94_08
The entrance to the booth features a visual display of the two products, RETINOL and VITAMIN C, illuminated with a light-based design.
IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 24_94_09
IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 24_94_10
As a brand that pioneered the functional cosmetics market in Korea, IOPE offers
high-performance solutions backed by rigorous research into efficacy ingredients
(Bio Origin) and delivery technology (Bio Tech). These thoroughly validated solutions help
reveal your natural beauty and confidence, leading to a healthier and more vibrant lifestyle.
IOPE QOO10 POP-UP Project
The goal was to communicate IOPE’s high efficacy and long-standing history to Japanese customers who may be unfamiliar with the brand. The key benefit of its flagship products—RETINOL SUPER BOUNCE SERUM and GLUTA VITAMIN C—namely, elasticity improvement, was reflected in the space through the use of various materials.
Design Key Points
Outside the booths, elastic ribbons were used to visually and tactilely express the skin-firming effects of RETINOL and VITAMIN C. IOPE’s brand color, blue, was used extensively as the main color, with orange as an accent to create a bold color combination that stands out among the many booths. Event prize bags were designed with air-filled cells that create a bouncy texture when inflated, adding a playful and engaging touch.
  • Amorepacific Creatives
  • Interior Design
  • 오주연
  • VMD
  • 강라미, 김정예
IOPE [RETINOL&VITAMIN C] QOO10 MEGA COSME LAND 2024 IN JAPAN 아이오페 큐텐 일본 팝업 스토어 24_94_sign_set
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