AMORE SEONGSU MAKEUP&LIFE BLENDING ‘A Whole New Winter’
아모레성수 겨울 메라블 ‘겨울, 다시 시작되는 이야기’
AMOREPACIFICDec 01, 2024
Summary
In the winter of 2024, <makeup&life blending> presents its most beautiful and entirely new winter story.
Breaking away from the typical dazzling lights and vivid hues of the season, this collection captures refined beauty
through the bold contrast of black and white. Complete your enchanting winter tale with three mesmerizing looks inspired
by the coexistence of deep night and crisp dawn, cold moonlight, and warm hues.
SHOOTING DAY
1
4
2
5
3
6
1. Before the main product shoot, we experimented with different combinations of products and props, taking test shots with our phones to create in-house visual references.
2. Somehow, the images framed through the photographer’s camera always looked so beautiful that we couldn’t resist capturing them again and again.
3. Tired? Not at all. The two Merable planners doubled as stylists, directed the shoot, and even stepped in as stand-in models to create pose references.
4. Although it was their first-ever shoot, our model pulled it off wonderfully—completed by the magic touch of our talented makeup artist and hairstylist.
5. After the shoot wrapped and the team headed home, while the equipment was being cleared, we began the first round of photo selection, focusing on the cuts that captured the day’s best moments.
6. “What if we try holding it like this?” — one of the Merable planners demonstrating the pose herself.
FINAL SELECTION
This winter’s makeup look felt more special than ever—because it was created together with Amorepacific employees, giving the project a deeper meaning.
The three participants, each from different teams and roles, had no previous modeling experience, yet stepped forward with the courage to try something new and bring a refreshing change to their everyday lives.
Their stories perfectly reflected the spirit of Merable, inspiring our entire team.
We aimed to capture their individual personalities and natural charm in every frame, turning this project into something truly heartfelt.
Nocturnal Ice
The Whisper of the Cold Moon
Eye Point makeup
Eye Point makeup
Model
KWAK HyoBong
Like soft moonlight wrapping the cold winter sky, this look captures the mystery and allure of a winter night.
Dark-toned shadows layered with subtle, shimmering glitter illuminate the eyes like stars scattered across the night.
Embrace the Nocturnal Ice look — a whisper of the moon, adding an enigmatic and captivating glow to your gaze.
Ice Noir
Deep Winter Night
Cheek Point makeup
Cheek Point makeup
A makeup look that contrasts flawless, snow-pure skin with the elegance of black.
The harmony between perfect skin and deep black tones evokes refined sophistication— quiet yet powerful, like the still allure of a deep winter night.
Model
JO SooJin
Frosted Glass
Morning Frost
Skin Point makeup
Skin Point makeup
Model
RYU HyoJung
This look captures the crisp clarity of a frozen dawn.
A touch of highlighter adds a delicate, translucent shimmer, like frost settling on eyelids and cheeks— a glow as pure and radiant as tiny ice flowers at daybreak.
MOOD FILMS
This was our first attempt at a mood-driven video production.
Unlike previous videos focused solely on makeup, we captured the subtle movements of flowers, the shadows cast on walls, and other delicate details to express emotion through atmosphere.
The black & white concept heightened the overall winter mood of Merable, emphasizing restraint and quiet elegance.
AMORE SEONGSU Artist Table
The place where you can experience Merable offline each season — <Amore Seongsu>.
Reflecting the contrast and understated beauty of the black & white theme, the Artist Table was styled with minimal color for a fresh and refined look.
Large-scale main visuals adorn the walls, while paper sculptures inspired by snowflakes hang from the ceiling, creating a serene and wintry atmosphere.
TIP
Want to try the makeup look that suits you best? There are two ways:
One. Explore the Artist Table and experiment with self-makeup using the lookbook and products prepared for each look.
Two. Reserve the Merable Makeup Service via the Amore Seongsu booking page and experience the look with the help of a professional makeup artist.
LOOKBOOK
The Merable Lookbook guides you step by step—from skincare to eye and lip makeup— detailing which products to use and how to recreate each look.
Each page also includes exclusive artist tips to help you achieve a flawless finish.
* The Merable Lookbook is available for free at the Amore Seongsu Artist Table—don’t forget to pick one up!
<NEW> Now, Merable is available on Global Amore Mall and Fragrance & Cosmetics!
Launched in July 2021 as an offline-exclusive original content at Amore Seongsu, Merable began expanding its reach online with the Amore Mall integration in January 2022.
Over the past three and a half years, Merable has created 57 looks across 19 seasonal projects, each introducing three unique concepts per season.
As it continues to grow, Merable is expanding its platforms so that more people can experience its creative content.
In December 2024, Merable proudly made its debut on the Global Amore Mall and in Fragrance & Cosmetics magazine, marking a meaningful step toward reaching a wider audience both inside and outside the company.
Looking ahead to 2025, Merable will continue to evolve—bringing richer and more diverse content across multiple platforms, and collaborating with various brands to deliver even more inspiring beauty stories.
Global Amore Mall Main Banner Exposure
January 2025 Issue of Hyangjang
We have now completed our third Winter Merabl.
Each season, as we prepare the seasonal makeup look, we constantly think about how to reinterpret the same season in a way that feels different from last year.
Working with my creative colleagues always brings fresh inspiration, allowing us to craft content that lets people experience a special today unlike yesterday.
Please look forward to our next story — as we quietly prepare for a special spring behind the scenes.
1
4
2
5
3
6
