Summary
The new AD Hypoallergenic Derma Mild, which has improved the ingredients and feel of the existing product, and enhanced the safety of the product with an all-ingredient EWG Green rating, has a white casting color to highlight the mild ingredients, and accent colors for each product.
Concept
As a hair product that emphasizes gentle ingredients, we used typography to prominently highlight the “gentle” part of the product name, making its key benefit immediately clear. An illustration of the main ingredient, Centella Asiatica, was also incorporated to evoke a more emotional and appealing feel.
