Amore Seongsu MAKEUP & LIFE BLENDING ‘wintry radiance’
아모레성수 겨울 메라블 - 설원의 광채와 포근함을 담은 겨울 메이크업
AMOREPACIFICJan 08, 2024
Summary
This romantic winter, ‘makeup & life blending’ has prepared three winter makeup looks inspired by the glow of a snowy snowfield.
With cool-toned base makeup to better reflect a pristine mirror, glowy textures to create a glow, and warm-toned color makeup to symbolize warmth, we hope your every day will sparkle this winter.
For each look, between 200 to 300 and up to 700 to 800 photos are taken to capture the perfect final shot.
Every image is carefully reviewed, selected, and retouched, with consideration given to everything from lookbooks to large-scale outdoor banners.
Through this meticulous process, we present the final visuals of the Winter Merabl Collection.
“Warmth with a Blush”
This look embodies a healthy, natural reddish-pink glow, evoking cheeks gently flushed by the winter breeze.
The defined eye makeup and warm-toned lips bring a sense of vitality and radiance to the dry winter season.
Balancing cool undertones with youthful vibrancy, the look enhances coverage and perfectly captures the modern MZ trend.
“Warmth with a Blush”
This look embodies a healthy, natural reddish-pink glow, evoking cheeks gently flushed by the winter breeze.
The defined eye makeup and warm-toned lips bring a sense of vitality and radiance to the dry winter season.
Balancing cool undertones with youthful vibrancy, the look enhances coverage and perfectly captures the modern MZ trend.
Makeup artist CHA MinKyung Model LEE SooJin
“Elegant Crystal”
Inspired by the light-reflecting crystals of snow, this makeup look delivers flawless, luminous skin through a glow-finish coverage that enhances natural clarity.
The eye makeup, featuring champagne-inspired natural tones and white pearl highlights, captures the essence of tone-on-tone elegance, balancing cool sophistication with subtle warmth.
The result is a radiant, even luminosity that shines from every angle, like the gentle brilliance of midday sunlight.
This refined look is ideal for those seeking graceful, polished styling for formal occasions.
“Elegant Crystal”
Inspired by the light-reflecting crystals of snow, this makeup look delivers flawless, luminous skin through a glow-finish coverage that enhances natural clarity.
The eye makeup, featuring champagne-inspired natural tones and white pearl highlights, captures the essence of tone-on-tone elegance, balancing cool sophistication with subtle warmth.
The result is a radiant, even luminosity that shines from every angle, like the gentle brilliance of midday sunlight.
This refined look is ideal for those seeking graceful, polished styling for formal occasions.
Makeup artist Kang JungChang Model JANG EunYoung
“Winter Glam”
Step into the captivating allure of the “Winter Glam” look.
To express the dazzling brilliance of sunlight reflected on snow, we combined deep, bold eye shadows and defined lines with a glossy overlip, evoking the festive spirit of winter.
Sharp eyeliner and voluminous lashes complete the look, ensuring you stand out at any winter celebration.
The silver glitter, paired with muted tones, mirrors the subtle sparkle of winter light, while the cool, chic color palette on luminous skin embodies a confident and distinctive personality.
Perfect for days when you want your individual charm to shine through.
“Winter Glam”
Step into the captivating allure of the “Winter Glam” look.
To express the dazzling brilliance of sunlight reflected on snow, we combined deep, bold eye shadows and defined lines with a glossy overlip, evoking the festive spirit of winter.
Sharp eyeliner and voluminous lashes complete the look, ensuring you stand out at any winter celebration.
The silver glitter, paired with muted tones, mirrors the subtle sparkle of winter light, while the cool, chic color palette on luminous skin embodies a confident and distinctive personality.
Perfect for days when you want your individual charm to shine through.
Makeup artist KIM DongHyun Model CHOI EunJi
wintry radiance Artist’s Table setting
Q. Where can I experience Merabl firsthand?
A. At Amore Seongsu — specifically, at the Artist Table within the space.
At the midpoint of Amore Seongsu stands a long table that has been given a small yet meaningful transformation to welcome the winter season.
The entire table, along with part of the adjacent wall, has been set in white, with illuminated visuals that evoke a sparkling snowy field.
The three makeup looks are displayed in duplicate so visitors can experience them from either side of the table, while a mirror at the center allows
you to try the makeup directly on the spot — transforming the space into an interactive, hands-on experience.
+ Pro tip!
For customers who find self-makeup challenging, we offer a professional makeup service provided directly by our artists.
(Reservation required.)
(From left to right)
1.
We actively used snow as a VMD prop, an essential element of the season.
(We mixed powder with water in the right ratio and shaped it by hand. The process was tough due to the strong odor, but the result was so beautiful that everyone was delighted!)
2.
We didn’t forget the walls and upper hanging signage — all set in white. Thanks to that, the entire space now glows with a lighter, brighter atmosphere.
3.
Each makeup look is accompanied by its key products and usage instructions.
The biggest change this season is the addition of stock boxes at the end of each display stand, allowing visitors to easily try the products themselves and move seamlessly to purchase.
4. Be our next model.
You can also become a Merabl model! If you’re looking for a special day or wish to discover a new side of yourself, we’d love to hear from you.
