Longtake POP-UP store, "my little forest" @ANANTI COVE

Longtake Sep 13, 2024

Summary

Longtake, a sustainable brand inspired by the forest, has opened a pop-up store at Ananti Cove’s Eternal Journey. Eternal Journey is a unique space where books, exhibitions, a cafe, and a shop for lifestyle products coexist, and some of Longtake’s products were already available here. Through this pop-up event, Longtake aims to increase brand awareness and expand the range of products offered, ultimately establishing a stronger brand presence.

Longtake POP-UP store, 'my little forest' @ANANTI COVE 롱테이크 팝업 스토어 'my little forest' @아난티 코브 24_111_00

Concept

The key features of the pop-up space design include: ① the intake of natural light, ② wooden finishes on the floors and walls, and ③ grid-like metal structures on the ceiling.

To effectively utilize these features while maintaining the tone and style of *Eternal Journey*, we adopted a design approach inspired by the garden lounge of the Long Take Amore Seongsu pop-up.

Longtake POP-UP store, 'my little forest' @ANANTI COVE 롱테이크 팝업 스토어 'my little forest' @아난티 코브 24_111_01

Longtake POP-UP store, 'my little forest' @ANANTI COVE 롱테이크 팝업 스토어 'my little forest' @아난티 코브 mob_24_111_01

The tables for product display are made from stacked slices of a 100-year-old tree trunk.
This concept was first introduced at the 2022 Long Take launch, during the “Story A x Long Take Pop-Up Exhibition,”
and has since been featured at 29 Seongsu, Amore Seongsu, Olive Young Gangnam, Musinsa Beauty Pop-Up, and now Ananti.

Longtake POP-UP store, 'my little forest' @ANANTI COVE 롱테이크 팝업 스토어 'my little forest' @아난티 코브 24_111_02

We fixed printed fabric to the ceiling grid structure using wooden rods and cable ties.
The sheer fabric does not completely block the books in the wall unit; instead,
it diffuses the image of a forest while allowing natural light to pass through.

Longtake POP-UP store, 'my little forest' @ANANTI COVE 롱테이크 팝업 스토어 'my little forest' @아난티 코브 24_111_03

Longtake POP-UP store, 'my little forest' @ANANTI COVE 롱테이크 팝업 스토어 'my little forest' @아난티 코브 24_111_04

Longtake POP-UP store, 'my little forest' @ANANTI COVE 롱테이크 팝업 스토어 'my little forest' @아난티 코브 24_111_05

Three wooden blocks on the table represent the three scents of Longtake, each placed in its own zone.
By pressing the pump with your hands, seeing the raw materials with your eyes,
and smelling the scent with your nose, multiple senses are stimulated at once.
We created a device that allows visitors to experience the scent and take it home with them.

“Create Your Own Scent Strap & Bookmark”

After experiencing the three scents of Long Take Eau de Parfum, try applying your favorite scent to a strap or bookmark.
These fragrant items will help you relive the special moments of this trip in your daily life.
Even after your trip, the subtle fragrance will keep those memories vividly alive.

Longtake POP-UP store, 'my little forest' @ANANTI COVE 롱테이크 팝업 스토어 'my little forest' @아난티 코브 24_111_06_da2_00

Longtake POP-UP store, 'my little forest' @ANANTI COVE 롱테이크 팝업 스토어 'my little forest' @아난티 코브 24_111_06_da2_01

Longtake POP-UP store, 'my little forest' @ANANTI COVE 롱테이크 팝업 스토어 'my little forest' @아난티 코브 24_111_07

Longtake POP-UP store, 'my little forest' @ANANTI COVE 롱테이크 팝업 스토어 'my little forest' @아난티 코브 mob_24_111_07

Longtake POP-UP store, 'my little forest' @ANANTI COVE 롱테이크 팝업 스토어 'my little forest' @아난티 코브 24_111_09

Longtake POP-UP store, 'my little forest' @ANANTI COVE 롱테이크 팝업 스토어 'my little forest' @아난티 코브 24_111_10

Previously, only perfume and sandalwood hair products were available.
This pop-up introduces the full range of Long Take products, including both hair and body care.