Just Makeup final round Stage
Summary
This project aims to present a new scene of K-beauty, shaped by artists who reinterpret and express it through their own creativity using a diverse range of Amorepacific products. Moving beyond simple product usage, the project highlights the brand’s versatility and potential by showcasing layered K-beauty images created through the natural interplay of different perspectives and styles.
Building on the engaging dynamic introduced in a previous project—where the act of discovering and selecting products became part of the narrative—we once again structure the process of exploration and choice as content in itself. As artists search for and select the products that resonate with them, the items are revealed organically, allowing entertainment value and brand experience to connect seamlessly.
Rooted in K-beauty’s global reputation for innovation and freshness, the project strengthens a “creative mission” framework rather than focusing on simple reproduction. Not only the final outcomes, but also the process of creation itself becomes a key message—designed to let each artist’s experimental and bold approach unfold naturally.
Building on the engaging dynamic introduced in a previous project—where the act of discovering and selecting products became part of the narrative—we once again structure the process of exploration and choice as content in itself. As artists search for and select the products that resonate with them, the items are revealed organically, allowing entertainment value and brand experience to connect seamlessly.
Rooted in K-beauty’s global reputation for innovation and freshness, the project strengthens a “creative mission” framework rather than focusing on simple reproduction. Not only the final outcomes, but also the process of creation itself becomes a key message—designed to let each artist’s experimental and bold approach unfold naturally.
For the Final Mission Stage, we proposed a front curtain installation to create a more dramatic visual moment within the film. As the curtain opens to reveal the space, it heightens tension and immersion, framing the mission as a symbolic and impactful scene.
The interior pantry space was designed to reflect the look and feel of an authentic Amorepacific retail environment. As this is a mission-driven space, the layout allows participants to quickly and accurately find the products they want, test them, and make their selections with ease. The front island is organized by product categories, while the back wall cabinetry is arranged by brand, enabling an intuitive and efficient selection process.
The interior pantry space was designed to reflect the look and feel of an authentic Amorepacific retail environment. As this is a mission-driven space, the layout allows participants to quickly and accurately find the products they want, test them, and make their selections with ease. The front island is organized by product categories, while the back wall cabinetry is arranged by brand, enabling an intuitive and efficient selection process.
Centering on HERA, espoir, and ETUDE, this project involved strategic POG planning and bespoke unit production for 650 SKUs across 12 brands.
Every material was meticulously chosen with the filming environment in mind—balancing reflectivity and texture to make the products stand out. This ensured that each product’s true color was captured with stunning clarity under studio lights.
Every material was meticulously chosen with the filming environment in mind—balancing reflectivity and texture to make the products stand out. This ensured that each product’s true color was captured with stunning clarity under studio lights.
This project was a significant endeavor that showcased Amorepacific’s extensive brand portfolio and product excellence—the driving forces behind K-beauty’s growth—while simultaneously broadening our spectrum of spatial design within the unique context of a broadcast collaboration. The specialized expertise gained through this production partnership will serve as an invaluable asset in expanding our future creative horizons.
We hope this pantry space becomes a vivid touchpoint for global customers to experience our brand’s value and provides a solid foundation for further brand expansion.
We hope this pantry space becomes a vivid touchpoint for global customers to experience our brand’s value and provides a solid foundation for further brand expansion.
- Amorepacific Creatives
- Space Design
- Jin Hyunjo
- VMD Design
- Ko Jeongsu
- Brand Development
- Jang Jeonghwa, Kim Jason
![Exhibition [The House of Beauty Scientists] 's work list thumbnail](https://cdn-design.amorepacific.com/contents/2024/08/02172154/24_88_list_thumb.jpg)
