ARITAUM COEX Store, located in ASEM Plaza, is an advanced beauty guide spot. It offers a variety of options to provide personalized solutions and presents the latest trends while guiding each customer to discover their unique style.
Concept
As soon as you step into the store, you’ll notice the skincare zone, where you can explore skincare products from four major Amorepacific brands. Each brand display is arranged so you can view the diverse product lines at a glance. Descriptive phrases for each line help you easily understand the product features and compare them with other lines. The newly designed makeup stage gathers ARITAUM’s color makeup products in one place to showcase the latest trends. Customers are encouraged to freely test trendy colors and find what suits them. Brushes and eyelash products are also displayed on the walls, allowing you to see and try them firsthand.
The MAN STUDIO for men offers a more user-friendly grooming guide for men. The sections include fragrance, skincare, and hairstyle products, and the skincare section is further divided into moisture, pore care, brightening, and sun care to provide solutions for various skin concerns. The best-selling and new makeup items displayed on the wall can be freely tested.
