Summary
As eSpoir’s bestselling product known for its exceptionally light texture, “No Wear” has been relaunched with a new design and an expanded range of color shades. The harmonious balance of a simple form with refined details conveys a minimalist aesthetic that emphasizes the beauty of subtraction rather than addition.
Concept
The design highlights precise proportions and balance, deliberately excluding decorative elements to create an urban, feminine silhouette with edgy cut lines. The linear structure conveys a symbolic identity of eSpoir as a makeup-specializing brand, reinforced by its signature square-shaped design. Graphic elements and logo types have been developed to intuitively differentiate between textures such as Power Matte, Gentle Matte, Sparkle, and Richness, making it easier for customers to select the product that best suits their needs.
