We designed the new Happy Bath ‘Fruits Crush’ Body Wash.
In line with the minimalist and refined design direction of the recently updated Happy Bath ‘Original Collection,’ we used a
simple frame on the front of the package to hold all the fragrance information, making the scent the central focus of the product’s story.
For the supporting visuals, we created imagery that focused solely on elements that could express the product’s fresh fruit fragrance.
To further communicate the concept, we also produced a short film featuring stories and vignettes inspired by the ‘Fruits Crush’ name.
Summary
We designed the new Happy Bath ‘Fruits Crush’ Body Wash.
In line with the minimalist and refined design direction of the recently updated Happy Bath ‘Original Collection,’ we used a
simple frame on the front of the package to hold all the fragrance information, making the scent the central focus of the product’s story.
For the supporting visuals, we created imagery that focused solely on elements that could express the product’s fresh fruit fragrance.
To further communicate the concept, we also produced a short film featuring stories and vignettes inspired by the ‘Fruits Crush’ name.
