The HAPPY BATH Original Collection line, which consists of body wash and moisturizing products, is the largest product line under the HAPPY BATH brand.
The limited edition is a seasonal design limited project to drive sales during the winter months, a slow season for body wash. Among the various products in the Original Collection line, two musk products with cozy scents that are best suited for winter were selected and designe
Design Concept
Considering the product’s launch timing, the design aimed to capture the special, festive spirit of the year-end holiday season.
The warm and elegant scent of musk was visualized through luxurious, ornamental graphics that evoke sophistication and celebration.
To differentiate it from the regular running products, the label’s cutline was softened into a gentle, flowing form,
while maintaining the original Happy Bath collection’s core layout structure — brand logo, fragrance name, and line name — to ensure visual continuity and strong brand identity.
This consistent layout also functions as a bridge that encourages customers who experience the limited edition to later return to the standard product line.
The White Musk variant is expressed in a cozy, creamy beige, conveying warmth and softness, while the Woody Musk variant adopts a deep, rich brown, reflecting depth and refinement.
Delicate label graphics were foil-embossed to reinforce the festive concept and draw attention through metallic luminosity.
Given the reflective nature of foil stamping, even the slightest tonal difference in the matching paper stock could affect the overall impression.
Therefore, multiple foil sampling tests were conducted to perfect the finish — ensuring the graphics remain visually striking from every angle.
Through this meticulous process, the optimal foil tone was selected to achieve both conceptual harmony and visual distinction between the two fragrances.
