‘2nd Floor Market’ pop-up will be held on the 2nd floor of Amore Busan. Considering the characteristics of Haeundae, where many people travel during the vacation season, the pop-up introduces ‘soothing’ items that are essential before and after vacations at special prices.
In addition, we aimed to improve the overall shopping satisfaction of customers visiting Amore Busan by creating a cool space that contrasts sharply with the hot and humid outside.
Background
Amore Busan considered what summer visitors to Haeundae would need most and focused on the following three points:
First, clearly defining the space concept to offer customers a unique experience.
Second, introducing seasonally appropriate products with moisture-soothing benefits.
Third, providing irresistible deals and benefits for a satisfying shopping experience.
After much thought, the 2nd Floor Market pop-up was born.
During the peak summer season in August, we transformed the second floor of Amore Busan into “the coolest spot in Haeundae” to offer travelers escaping the city heat a refreshing and comfortable shopping experience.
Concept
Upon entering the second floor, you’ll be greeted by multiple refrigerators and oversized receipts spread out before you.
Five refrigerators have been installed to maximize the spacious and refreshing feel of the space,
with each one showcasing products from a different category to support intuitive shopping.
To enhance customer comfort, blue-toned lighting has been applied both inside the refrigerators and throughout the surrounding space.
A smoky effect has also been added to create a cool, refreshing atmosphere that stimulates all five senses.
Product Line-up
“Skin tired from the heat? Moments when soothing is needed!
Discover the essential items for this season at the 2nd Floor Market.”
Chilling Toner: Instantly cools and refreshes skin tired from the hot sun. Chilling Sheet Mask: Delivers instant cooling and calming effects with just one sheet. Calming Pad: Clings closely to the skin and provides excellent soothing benefits. After-sun Gel: Soothes sunburned skin while providing deep hydration. Travel Souvenirs: Make your summer memories even more special.
For your convenience, testers are placed next to each refrigerator.
Enjoy a self-service experience—try the testers freely, pick up your chosen products directly
from the refrigerators, and pay at the first-floor checkout. This self-paced shopping experience
allows you to take your time, try the products at your leisure, and better understand what suits your needs.
Photo Zone
We’ve created photo spots where you can capture memorable moments to cherish for years to come.
TV monitors and cameras have been installed to naturally capture visitors’ expressions.
We hope you’ll enjoy the 2nd Floor Market pop-up this summer with family, friends, or loved ones—
and take home a lasting memory of your time in Haeundae.
In Conclusion
Through the “2nd Floor Market” pop-up, customers can experience and purchase a variety of summer essentials
in a cool and comfortable space—even in the midst of the heat. While escaping the scorching sun, they can
enjoy limited-time special offers and the joy of capturing precious moments. We hope your summer vacation
becomes even more special through the diverse and rewarding experiences at Amore Busan—going beyond simple shopping.
