Summary
Under the concept of “Infusing a refreshing breath into the scalp, like daily scalp forest therapy,” this natural herbal hair-loss care shampoo is formulated to cleanse the scalp with two key ingredients: Chamaecyparis obtusa water and Houttuynia cordata.
Concept
To visually convey the refreshing nature of the herbal hair-loss care line, the overall ingredient imagery is expressed through shrink film designs that reflect the deep green and brown colors of both the container and the ingredients. Additionally, the pump is designed in the shape of a tree, intuitively reinforcing the concepts of naturalism and scalp purification.