Summary
Sulwhasoo’s journey begins with the wisdom of Asia, encapsulating the principles and vitality of nature, leading towards true beauty. The Jaumsaeng Trial Set has been completed through a collaboration with Minhwa artist Kim Kyung-hee, expressing the unique beauty of each country experienced in the journey across Asian countries such as Korea, China, Singapore, and Thailand.
This edition, featuring the flowers representing each country along with iconic landmarks such as Gyeongbokgung Palace in Korea, the Great Wall of China, the Singapore Flyer, and Wat Arun Temple in Thailand, is available at duty-free shops in each country. The special landmark designs, which evoke memories of these travel destinations, allow one to cherish beautiful moments from their travels for a long time and offer a unique gift to loved ones.
Concept
The design of the Sulwhasoo product containers, inspired by the shape of a moon jar, incorporates landmarks from various countries to convey the message of timeless beauty that endures through the years. By pairing each country’s representative flower with the moon jar motif, we sought to express the distinctive beauty of each nation in a multifaceted way.
