“PDRN Caffeine Shot” is a high-performance anti-aging product that introduces a new chapter in advanced skincare, combining BIO-PDRN—a proprietary
bioscience-based repair ingredient—with caffeine, known for its lifting effects. Developed through rigorous testing, this high-efficacy ampoule
is designed to deliver the power of bioscience in a safe and trustworthy way.
Product Design
We aimed to clearly and intuitively convey the three key assets—top-tier functional ingredients, optimal concentration, and formulation—while proposing a design
centered on efficacy, tailored to the needs of e-commerce consumers.
The bold vertical typography highlights the presence of the core ingredients, PDRN and caffeine, and reflects IOPE’s confidence and expertise as a leader in bioscience.
The brown container, which emphasizes the properties of caffeine, paired with silver metallic accents reminiscent of lab equipment, expresses a refined and cutting-edge image.
The BIO-PROVEN MARK, which embodies the efficacy and safety verification process of high-performance products, communicates the stability and reliability of IOPE products.
At the center is a symbolic shape— a circle representing IOPE’s verification process, overlaid with straight lines symbolizing extraction.
This mark reflects IOPE’s rigorous research approach of verifying and re-verifying to extract only the best, encapsulating the authenticity and dedication of the
IOPE Lab’s long-standing scientific efforts.
Digital Contents
We moved beyond content that focused solely on information delivery to communicate the product’s core ingredients and benefits in a more impactful and intuitive way.
Through 3D motion graphics, we created video content designed to spark customer interest and allow them to discover the product’s appeal on their own.
KEY INGREDIENTS
KEY INGREDIENTS
Bio-PDRN™
Developed by IOPE, Bio-PDRN™ is a base water with outstanding repair effects that strengthens the skin barrier and helps firm the skin.
To visualize its main benefit—repair and recovery—we illustrated scattered elements coming together to form their original shape. Though
it has a water-like texture, we expressed its uniqueness through subtle refracted colors and fine-tuned surface luster effects. We also
used a seamless looping visual and dreamy sound effects to subconsciously reinforce the ingredient’s significance.
KEY INGREDIENTS
CAFFEINE
High-concentration caffeine helps smooth and tighten sagging skin, providing a lifting effect. Inspired by the fizzing of a vitamin
tablet dropped into water, we depicted the activation of caffeine on the skin as large and small bubbles bursting and rising in an inverted parabolic motion.
To heighten visual interest, we added impactful sound effects that mimic the movement of these bursts. The ingredient was represented
in a red-brown, jelly-like texture to intuitively convey the dense, moisture-rich formula and high caffeine concentration.
PDRN CAFFEINE SHOT
BENEFIT: Improved elasticity/Skin lifting
We aimed to express the transformation of sagging, tired skin through the infusion of micro-dosed caffeine that revitalizes
and visibly lifts the skin by filling in damaged areas. To emphasize this effect, we visualized skin in a weakened, unstable
state using a structure on the verge of collapse—symbolizing compromised skin conditions—and portrayed its recovery and firming in a dramatic, cinematic way.
